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Senin, 14 Februari 2011

Opel Ampera EV Police Cruiser: Volt's European Cousin Getting Ready for Patrol


If there's one way to kick-start sales of specialty vehicles like the Chevrolet Volt and its European counterpart, the Opel Ampera, that's by enlisting the government as one of your clients. And with a starting price of €42,900 (about US$58,000 at the current exchange rates) in Europe, GM's Opel division will need all the help it can get to sell the Ampera.

Well before the Ampera hits European showrooms at the end of the year, Opel is already exploring the possibility of a police package for its range-extended electric vehicle. According to the company, the Ampera could be the perfect police car for urban use.

Like the Volt, Opel's version of the car can be driven in pure electric mode for 40-80 km before the petrol engine kicks in to produce electricity and / or motivate the front driving wheels pushing the total driving range to over 500 km [311 miles]. The Ampera completes the standard sprint in 9 seconds while reaching a top speed of 160 km/h [100 mph].

The final production version of the Ampera will receive its public debut at the Geneva Motor Show in March.



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Opel Ampera EV Police Cruiser: Volt's European Cousin Getting Ready for Patrol

If there's one way to kick-start sales of specialty vehicles like the Chevrolet Volt and its European counterpart, the Opel Ampera, that's by enlisting the government as one of your clients. And with a starting price of €42,900 (about US$58,000 at the current exchange rates) in Europe, GM's Opel division will need all the help it can get to sell the Ampera. Well before the Ampera hits European

Kamis, 10 Februari 2011

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite


The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen



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Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with